As some of you may know, this year I’ve been working on the 365 daily design challenge on my Instagram. The process has been great. I’ve met some awesome people, discovered a crazy amount of new design techniques and really pushed myself beyond some very difficult sticking points. Some posts have taken minutes, others have …
Author Archives: James Collins
Writing a Design Brief? 10 Things You Must Know
We know that writing the perfect design brief can seem daunting. Some businesses have a good grasp, while others haven’t a clue where to even begin. The good news is, as the client, you shouldn’t have to worry about writing the design brief and here’s why. Often, the most significant mistakes happen during the initial …
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Rebrand Story. Pt IV
This is part IV of our Rebrand Series. Haven’t read part III yet? Read it here. From establishing how we were going to do things, and how we would name ourselves, the next big thing was to translate our humble, forward-thinking, and empathetic personality into a matching visual identity. Finally, time to let our creative …
Rebrand Story. Pt III
This is part III of the rebrand series. Haven’t read it part II yet? Read it here. When naming a business, people often expect to hear a name and to immediately feel if it’s right or not. But that’s not how it works in most cases. A bit like love at first sight. Of course, …
Rebrand Story. Pt II
This is part II of our Rebrand Series. Haven’t read part I yet? Read it here. In April 2019, we finally took the plunge. There were two things we were absolutely certain about. The work was no longer representative of a solo consultant, and we were beginning to fall into a well suited niche. We …
Rebrand Story . Pt I
Today marks the day that we officially rebrand to Studio Innate. This is the story of how we’ve grown from trading as a single freelancer, through to a lean and eager brand experience studio. Roughly a decade ago now, I took to the industry offering myself as a freelancer. From helping lots of different agencies …
Stamping our personality onto the studio walls
Stamping our personality onto the studio walls Let’s talk. Do you feel you’ve outgrown your existing brand? Or perhaps a friend initially helped you with an off-the-peg website and logo? If so, you’ve validated your business much like most companies do when starting out. But truth be told — this is quickly outgrown and can soon misrepresent …
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