This is part II of our Rebrand Series. Haven’t read part I yet? Read it here.
In April 2019, we finally took the plunge. There were two things we were absolutely certain about. The work was no longer representative of a solo consultant, and we were beginning to fall into a well suited niche. We changed, our services changed and our team changed. Now, the only thing left to do, was to dig into why we do what we do, and why anyone would care?
We started as we normally do. By addressing the ‘why’ conversation.
Why do we do what we do?
I’ve always had a genuine desire to help people. If I think of something that can be of use or value to someone, they’re the first to know about it. I obsess over finding a fix to a problem, even if the tools and objects to hand are restricted. And if people are struggling with something, I’ll take the time to fully understand the situation before sharing insights to the best of my ability.
I’m a strong believer of treating people as you’d like to be treated yourself — and as the team leader, I’m dedicated to ensuring our brand always stands for that. After all, a brand would be nothing without the human element behind it.
How do we do what we do?
We found that our sweet spot was listening and understanding the journey and ambitions for each client. This forms the foundation to all of the work we produce. Done are the days of skipping the strategy. We decided that from now on, we would pass on the outsourced contract work, and focus our attention to providing purpose led design.
Who are we best suited to serve?
We’re excited by the vision of the innovators of tomorrow. The people that hold the key to making the world a better place. If we can help the right people, with the right incentives, to pursue their innate ability, remarkable things can be achieved. We’ve always supported fellow independent businesses and love the passion that comes with small start-ups. And that’s an exciting opportunity to be a part of.
What’s our look?
After establishing our ‘why’, ‘how’ and ‘who’, we could begin plotting our core pillars: approachable, humble, forward-thinking, and empathetic.
Read part III here where we go into the naming.