Branding & Strategy

Very few understand what branding is. Not only is this your chance to stand out in your market, but it’s also your opportunity to own what makes you truly unique. Some companies begin to build a brand without even realising they’re doing it. And this is where we help by enhancing clarity.

Let’s start with a clean slate by highlighting what branding isn’t. Branding isn’t having a logo designed. The term logo is short for logotype. ‘Logo’ is Greek for ‘word’. Branding isn’t your identity design. An identity is a construct for controlling trademarks, trade-dress and company publications. Branding isn’t building your product. Marketing people often talk about managing their brand, but what they mean is managing their products.

So what is a brand? A brand is a person’s gut feeling about a product, service or company.

Branding isn’t what ‘you’ say it is. It’s what ‘they’ say it is.

Your brand has the task of inspiring and engaging with new and existing customers. As a branding agency, we specialise in building lifestyle and consumer brands. We work through collaborative workshops here in our Berkshire based studio to understand the personality and values of your company or product. This enables us to build a brand that defines and promotes what makes your business or product unique.

We build truthful, relatable and compelling brand experience to connect your business with the customers that share your belief and require your service. If you’re interested in the power of owning your brand, have a read of this useful article.

If so, this is often the result of lacking a brand or a compelling strategy. Usually, businesses begin with a sole focus on just visual identity. It makes it very hard for your customers to know how you’re any different from your competition, which will make growing the business a very bumpy and unpredictable road.

Investing in a unique and authentic brand is an essential ingredient that leading businesses benefit from indefinitely.

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