We know that writing the perfect design brief can seem daunting. Some businesses have a good grasp, while others haven’t a clue where to even begin. The good news is, as the client, you shouldn’t have to worry about writing the design brief and here’s why. Often, the most significant mistakes happen during the initial …
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This is part IV of our Rebrand Series. Haven’t read part III yet? Read it here. From establishing how we were going to do things, and how we would name ourselves, the next big thing was to translate our humble, forward-thinking, and empathetic personality into a matching visual identity. Finally, time to let our creative …
This is part III of the rebrand series. Haven’t read it part II yet? Read it here. When naming a business, people often expect to hear a name and to immediately feel if it’s right or not. But that’s not how it works in most cases. A bit like love at first sight. Of course, …
This is part II of our Rebrand Series. Haven’t read part I yet? Read it here. In April 2019, we finally took the plunge. There were two things we were absolutely certain about. The work was no longer representative of a solo consultant, and we were beginning to fall into a well suited niche. We …
Today marks the day that we officially rebrand to Studio Innate. This is the story of how we’ve grown from trading as a single freelancer, through to a lean and eager brand experience studio. Roughly a decade ago now, I took to the industry offering myself as a freelancer. From helping lots of different agencies …
Stamping our personality onto the studio walls Let’s talk. Do you feel you’ve outgrown your existing brand? Or perhaps a friend initially helped you with an off-the-peg website and logo? If so, you’ve validated your business much like most companies do when starting out. But truth be told — this is quickly outgrown and can soon misrepresent …
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The rise of the digital age, has created a divide in design agencies. On one side, you have what would traditionally be regarded as a ‘large’ agency. Often from the ashes of a print house. And on the other, ‘small’ boutiques. But how are they different and what are the expectations that come with each? …
BBC South checked in this week to discuss the typical proceedings from a client’s initial enquiry through to the delivery of their end product. Whether a client is after a website design or a brand new logo design, the basic rules and framework are harmonious throughout. The show was broadcasted across, Berkshire, Surrey, Wiltshire, Oxfordshire, Buckinghamshire and …
When we’re working away in the studio, we have the perfect balance of music to accompany the creative process. Nothing too mellow, and nothing to heavy. Whether it’s for a web design project, branding or graphic design, this for us is the perfect balance to immerse ourselves within each project. Ready to level up? Do …
