We know that writing the perfect design brief can seem daunting. Some businesses have a good grasp, while others haven’t a clue where to even begin. The good news is, as the client, you shouldn’t have to worry about writing the design brief and here’s why. Often, the most significant mistakes happen during the initial …
Continue reading “Writing a Design Brief? 10 Things You Must Know”
This is part IV of our Rebrand Series. Haven’t read part III yet? Read it here. From establishing how we were going to do things, and how we would name ourselves, the next big thing was to translate our humble, forward-thinking, and empathetic personality into a matching visual identity. Finally, time to let our creative …
This is part III of the rebrand series. Haven’t read it part II yet? Read it here. When naming a business, people often expect to hear a name and to immediately feel if it’s right or not. But that’s not how it works in most cases. A bit like love at first sight. Of course, …
This is part II of our Rebrand Series. Haven’t read part I yet? Read it here. In April 2019, we finally took the plunge. There were two things we were absolutely certain about. The work was no longer representative of a solo consultant, and we were beginning to fall into a well suited niche. We …
Today marks the day that we officially rebrand to Studio Innate. This is the story of how we’ve grown from trading as a single freelancer, through to a lean and eager brand experience studio. Roughly a decade ago now, I took to the industry offering myself as a freelancer. From helping lots of different agencies …
The difference between a logo and a brand Many companies approach us about the struggles and misrepresentations they face with their existing identity system and brand. Many feel a good business face lift is order at this stage. But this isn’t quite the root of the problem. The problem always lies with the brand. Enterprise …
Continue reading “The difference between a logo and a brand.”
Before I set out to explain my opinion on dyslexia, familiarise yourself with the words in the poster below. (Image: Dan Britton) Chances are, this may not have been the quickest or most comfortable thing to read… I should note that I was diagnosed from an early age with dyslexia. Not only did this explain …
BBC South checked in this week to discuss the typical proceedings from a client’s initial enquiry through to the delivery of their end product. Whether a client is after a website design or a brand new logo design, the basic rules and framework are harmonious throughout. The show was broadcasted across, Berkshire, Surrey, Wiltshire, Oxfordshire, Buckinghamshire and …
You may have recently noticed that online giants Google, have gone through and spruced a few things up. This was recently revealed in a promotional video boasting their growth over the past 17 years demonstrating how people in the growing digital age are interacting differently across their various platforms. It’s said that the new branding has set …
Building a brand that connects in many ways is one of the hardest things to crack. Still to this day one of our favourite brands is Nike. You’ll be surprised to know that it was created in 1971 by Carolyn Davidson, a graphic design student from Portland State University. The crazy thing is, she was only paid …
Continue reading “The Value of the Iconic Nike Swoosh Design”
