A huge traffic influx from a new website design for award winning make-up artist.

Make-up artist Lissy Puig enlisted Studio Innate to improve her online presence in a bid to attract new customers and also promote her brand for an award entry. The existing website was built using an ‘off-the-shelf’ website builder. This is a perfectly common state of affairs when in the process of validating a business model. However, like most, Lissy soon found she had outgrown this platform and which was now misrepresenting her business.

Collaboratively with the client, we mapped out user flow wireframes based on the key factors of the business — each considering the user journeys fully. We implemented clear and impact signposting and messaging to guide each unique user through to different areas of interest We complimented the existing identity by including vibrant watercolours and luxurious typefaces throughout. The website comes responsively equipped for all modern browsers along with a fully customisable content management system allowing the website to grow with the business.