The rise of the digital age, has created a divide in design agencies. On one side, you have what would traditionally be regarded as a ‘large’ agency. Often from the ashes of a print house. And on the other, ‘small’ boutiques. But how are they different and what are the expectations that come with each? …
Author Archives: James Collins
The difference between a logo and a brand.
The difference between a logo and a brand Many companies approach us about the struggles and misrepresentations they face with their existing identity system and brand. Many feel a good business face lift is order at this stage. But this isn’t quite the root of the problem. The problem always lies with the brand. Enterprise …
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Be inspired by the ones that inspire you most
Be inspired by the ones that inspire you most Following the rise to fame that British boxer Anthony Joshua has had, I found myself stumbling across his live website design. I was quite surprised to find an off-the-peg cheap website theme. As I’m sure you can image, I felt obliged to explore my curiosity by …
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New UI for Flatspot
New UI for Flatspot As an avid lover of the Nike brand, I decided to give the Flatspot website a little freshen up. The existing website overall works well and serves its purpose. However, I’m a fond believe that anything can be improved. So I set out to play around with a new user interface …
Typography Poster Challenge
I recently set myself a little challenge on Instagram. Running a business from day to day and finding time for my family when I’m not working leaves little time for anything else. However, I did manage to put aside an hour each day for 6 days to build a set of type posters. I used …
Sonos Desktop App – The curious facelift
I recently discovered the amazing power that Sonos delivers. Not only on an audio level, but the way it electrifies an entire building with balanced audio throughout. As an avid music lover, I can’t stand it when the music is turned up to 11 in neighbouring rooms to compensate for the lack of speakers elsewhere. …
Digital Design is Architecture
When introducing a client to the process of building their new websiteor app, I often like to reference the process of building a house. From time-to-time a client will be under the impression a designer exists to make a platform more visually pleasing to the eye of their customers which simply isn’t the case. Sometimes you …
Dyslexia & Design
Before I set out to explain my opinion on dyslexia, familiarise yourself with the words in the poster below. (Image: Dan Britton) Chances are, this may not have been the quickest or most comfortable thing to read… I should note that I was diagnosed from an early age with dyslexia. Not only did this explain …
Interview with the BBC
BBC South checked in this week to discuss the typical proceedings from a client’s initial enquiry through to the delivery of their end product. Whether a client is after a website design or a brand new logo design, the basic rules and framework are harmonious throughout. The show was broadcasted across, Berkshire, Surrey, Wiltshire, Oxfordshire, Buckinghamshire and …
Our digital universal visual language.
In a recent article it was argued that web design has become boring and predictable since its early days of hectic layouts and loud random colours. Arguably, there are a handful of websites that can’t be excused for their lack of functionality and purpose however, they may at least relate to one and other with a …
Google Unveil New Logo
You may have recently noticed that online giants Google, have gone through and spruced a few things up. This was recently revealed in a promotional video boasting their growth over the past 17 years demonstrating how people in the growing digital age are interacting differently across their various platforms. It’s said that the new branding has set …
The Value of the Iconic Nike Swoosh Design
Building a brand that connects in many ways is one of the hardest things to crack. Still to this day one of our favourite brands is Nike. You’ll be surprised to know that it was created in 1971 by Carolyn Davidson, a graphic design student from Portland State University. The crazy thing is, she was only paid …
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The Very Talented, Seb Lester
Calligraphy Artist & Typographer, Seb Lester Here at Innate we’re huge fans of beautiful, well-crafted Typographic Design. When it comes to the work of Seb Lester, that’s exactly what you get. Free hand typography is an art form the best of us “designs” wish we could master. It seems we’re forever wishing we could simply create the ideal typeface …
The Studio Playlist
When we’re working away in the studio, we have the perfect balance of music to accompany the creative process. Nothing too mellow, and nothing to heavy. Whether it’s for a web design project, branding or graphic design, this for us is the perfect balance to immerse ourselves within each project. Ready to level up? Do …