Scope of work
Founders Christian & Phil had been running a successful personal training business based on referrals and word of mouth.
It soon became apparent that they had outgrown the architecture initially created. This is a perfectly common state of affairs for a business starting off with a minimum investment to validate the business model. So in a sense this was a great time for us to come on board. The service had already proven to be a great hit!
A brand is a persons gut feeling about a product, service or company. You can’t control the process, but you can influence it. It’s not what you say it is, its what the customers say it is.
Following our discovery workshop we aligned the following notable reviews along with the business objectives;
Making customers feel welcome
Everything tailed from advice to the best modern equipment
Creating a sense of dedication
Avoiding the intimidating gym environment
Building real relationships
Room to explore variations of activities with a premium feel
Dedication to every individual
Working with customers to suit their taste of training and mental space
The services of a personal trainer with a dedicated private facility comes at a price. As the business was solely represented by low budget, DIY logo with very little personality.
We’ve built a new brand that conveys fun, exclusivity and focus. Merging the core brand identifiers creates a memorable, truthful, unique and relatable brand.
The new brand now harnesses the exclusivity of a premium membership.
This essential step is where we set the broad compass direction for the target market. Our discovery sessions established that customers who seek a personal trainer look for a custom fit, educated training buddy and above all, privacy.
“If you’re tired of listening to the same old generic gym music The Training Park has you covered. Fancy some warm up music? Stick on your favourite playlist. Want to thrash it out with something heavy? Sure thing! (Our speakers only go to 10 though). Whatever helps you push yourself, The Training Park is here to help.”
“Unique personal training in a unique personal environment — The Training Park offer bespoke personal training, that is designed for you and designed with you. We have the tools and knowledge to help you achieve your goals, no matter how big (or small).”
Together with the client we crafted the primary user centric frame work defined and prioritised by user needs. On a secondary tier for video content and made strategic recommendations for merchandise sales and gift purchases targeted at the existing community.
— What the client said
Do you feel you’ve outgrown your existing brand? Or perhaps a friend initially helped you with an off-the-peg website and logo? If so, then you’ve validated your business like most people do. Here’s the thing — a beginner website without a well considered brand position is like a rumpled suit — it doesn’t mean you’re a bad person, but it gives completely the wrong impression and will negatively affect your business every day that it serves as the gateway for new customers.
If this sounds all too familiar, let’s arrange a consultation in our design studio in Newbury, Berkshire.
We take the time to learn about your ambitions and pitfalls — enabling you to make the best decisions for you and your business. Our strategic offering goes far beyond just graphic design, web design, and logo design. We collaboratively define and build brands to identify and promote the true potential of companies and products. That’s why on boarding us is always an investment, and never a cost.
Start today by arranging a free consultation. We’re existed to help spread the good word about your business.
The Training Park
And all of our friends at The Training Park