Branding for a unique personal training duo in a unique personal environment

Founders Christian & Phil had been running a successful personal training business based on referrals and word of mouth.

It soon became apparent that they had outgrown the architecture initially created. This is a perfectly common state of affairs for business starting off with a minimum investment to validate the business model. So, in a sense, this was a great time for us to come on board. The service had already proven to be a great hit!

Defining the brand 

A brand is a person’s gut feeling about a product, service or company. You can’t control the process, but you can influence it. It’s not what you say it is, it’s what the customers say it is.

Following our discovery workshop, we aligned the following notable reviews along with the business objectives;

Creating a new brand name and identity 

The services of a personal trainer with a dedicated private facility can come at a price. As the business was solely represented by a low budget DIY logo lacking purpose.

We’ve built a new brand that conveys funexclusivity and focus. Merging the core brand identifiers creates a memorable, truthful, unique and relatable brand.

The new brand now harnesses the exclusivity of premium memberships.

Tone of voice

This essential step is where we set the brand’s voice to mirror the wants and needs of the target market. Our discovery sessions established that customers who seek a personal trainer looking for a custom fit, educated training buddy and above all, privacy.


Website Design

Together with the client, we crafted the primary user-centric framework defined and prioritised by the target audiences’ needs. On a secondary tier, the site offers video content with strategic recommendations for merchandise sales and gift purchases targeted at the existing community.

“I cannot recommend Innate highly enough. They offered great insight and inspiration. Support throughout the process was superb.”

Phil Key

“The vision and creativity from Innate is second to none. The service and experience you receive will surpass your expectations.”

Christian Hall

How we could help you

Do you feel you’ve outgrown your existing brand and logo? Or perhaps your website is beginning to feel more like a glorified business card… If so, then you’ve gone through the stages of validating your company as most people do. Here’s the thing, a website or any form of design without a compelling brand strategy can give the wrong impression, and could negatively affect your business every day that it serves as the gateway for new customers.

If this sounds familiar, start by receiving actionable advice that you can start using right away by arranging a free consultation with us. We look forward to welcoming you into our Newbury, Berkshire based design studio.

We’ll take the time to learn about your ambitions or foreseeable pitfalls, enabling you to make the best decisions for you and your business. We will collaboratively define and build your brand to identify and promote the true potential for your company or product. Our strategic brand offering goes far beyond typical Graphic Design, Web Design, and Logo Design services. That’s why bringing us on board is always an investment, and never a cost. Start today by arranging a free consultation.

We’re here to help spread the good word about your business.

Next Steps

Receive free actionable advice that you can start using immediately.


Project Team

The Training Park

Newbury, Berkshire

Project Scope
Brand Strategy
Identity Design
UX/UI Design

James Collins
Gordon Abbotts
Joe Wood

And all of our friends at The Training Park

Learn more about our Brand Strategy, Identity Design and Website Design services.