Scope of work
Brand Strategy
Naming
Identity Design
Copywriting
Web Design
Branding for a unique personal training duo in a unique personal environment
Founders Christian & Phil had been running a successful personal training business based on referrals and word of mouth.
It soon became apparent that they had outgrown the architecture initially created. This is a perfectly common state of affairs for business starting off with a minimum investment to validate the business model. So, in a sense, this was a great time for us to come on board. The service had already proven to be a great hit!
— 01
Defining the brand
A brand is a person’s gut feeling about a product, service or company. You can’t control the process, but you can influence it. It’s not what you say it is, it’s what the customers say it is.
Following our discovery workshop, we aligned the following notable reviews along with the business objectives;
Hospitable
Making customers feel welcome
All-inclusive
Everything tailed from advice to the best modern equipment
Uncrowded
Creating a sense of dedication
Private
Avoiding the intimidating gym environment
Friendly
Building real relationships
Spacious
Room to explore variations of activities with a premium feel
One-to-one
Dedication to every individual
Caring
Working with customers to suit their taste of training and mental space
— 02
Creating a new brand name and identity
The services of a personal trainer with a dedicated private facility can come at a price. As the business was solely represented by a low budget DIY logo lacking purpose.
We’ve built a new brand that conveys fun, exclusivity and focus. Merging the core brand identifiers creates a memorable, truthful, unique and relatable brand.
The new brand now harnesses the exclusivity of premium memberships.
— 03
Tone of voice
This essential step is where we set the brand’s voice to mirror the wants and needs of the target market. Our discovery sessions established that customers who seek a personal trainer looking for a custom fit, educated training buddy and above all, privacy.
Examples
“If you’re tired of listening to the same old generic gym music The Training Park has you covered. Fancy some warm-up music? Stick on your favorite playlist. Want to thrash it out with something heavy? Sure thing! (Our speakers only go to 10 though). Whatever helps you push yourself, The Training Park is here to help.”
“Unique personal training in a unique personal environment — The Training Park offer bespoke personal training, that is designed for you and designed with you. We have the tools and knowledge to help you achieve your goals, no matter how big (or small).”
— 04
Website Design
Together with the client, we crafted the primary user-centric framework defined and prioritised by the target audiences’ needs. On a secondary tier, the site offers video content with strategic recommendations for merchandise sales and gift purchases targeted at the existing community.
— What the client said
“I cannot recommend Innate highly enough. They offered great insight and inspiration. Support throughout the process was superb.”
Phil Key
Founder
“The vision and creativity from Innate is second to none. The service and experience you receive will surpass your expectations.”
Christian Hall
Founder
How we could help you
Do you feel you’ve outgrown your existing brand and logo? Or perhaps your website is beginning to feel more like a glorified business card… If so, then you’ve gone through the stages of validating your company as most people do. Here’s the thing, a website or any form of design without a compelling brand strategy can give the wrong impression, and could negatively affect your business every day that it serves as the gateway for new customers.
If this sounds familiar, start by receiving actionable advice that you can start using right away by arranging a free consultation with us. We look forward to welcoming you into our Newbury, Berkshire based design studio.
We’ll take the time to learn about your ambitions or foreseeable pitfalls, enabling you to make the best decisions for you and your business. We will collaboratively define and build your brand to identify and promote the true potential for your company or product. Our strategic brand offering goes far beyond typical Graphic Design, Web Design, and Logo Design services. That’s why bringing us on board is always an investment, and never a cost. Start today by arranging a free consultation.
We’re here to help spread the good word about your business.
Next Steps
Receive free actionable advice that you can start using immediately.
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Project Team
Client
The Training Park
Location
Newbury, Berkshire
Project Scope
Brand Strategy
Naming
Identity Design
Copywriting
UX/UI Design
Development
E-commerce
Team
James Collins
Gordon Abbotts
Joe Wood
And all of our friends at The Training Park
Learn more about our Brand Strategy, Identity Design and Website Design services.
