Using design to celebrate style & functionality in the kitchen.

Snug are an innovative Kitchen design, build and instal company based in Newbury, Berkshire.

During a five month sprint, we remodelled the strategy, UX, design and messaging, delivering a crisp new website.

Strategy

Due to the nature of our business, anything is possible. 

The project was initiated after a brief conversation between Innate Creative Director, James Collins and the Snug Kitchens Director, Nick McColgan. Together, they agreed that the entire messaging and structure of the site needed moulding around the customer experience.

At Snug Kitchens, each new assignment is unique enhancing the creative journey taken with customers. From the conception and design phase through to completion, exploring the projects spacial, functional, aesthetic specifications. This unique customer involvement is at the heart of the Snug experience, so we articulated the messaging and site structure from the core of the brand.

Design

More than just a room for cooking

More than just a room for cooking The kitchen is the lifeblood of each home. Being the most visited room in the house, the modern kitchen has arguably become the social headquarters — In many cases its become the preferred reception room within the home. Our belief is that an ideal kitchen should have an inviting/soulful atmosphere as well as serving as a functional/practical living space with all it amenities. We designed and built our messaging to reflect the practical and aesthetic specifications that each Snug Kitchen custom will discover delivering the right expectations for the right clientele.

Experience

Crafting a compelling mission statement with purpose

Understanding what the Snug brand is and who they are a champion for, helped define the positioning statement of the organisation:

We believe the home is defined by its kitchen. Often a hub of activity, where many hours are spent — we feel it’s a place that should have personality and charm as well as being a comfortable and practical space with all its amenities. Imbuing your kitchen with a ‘feel good’ factor is all important to us… Our focus is on creating a living space, that’s more than merely a go-to room for cooking and dining. In all instances, Snug Kitchens are for enjoying life and feeling inspired!

What the client said

“Innate revitalised our website and completely energised the look and feel of our previously dated web-page. The refreshed user experience that the new site brings to our business is priceless, having the web-page professionally designed and owning a website that you’re proud to show customers is one of the biggest benefits a business can add to its portfolio. We absolutely love the site, and James was happy to be involved in a clear line of communication that stretched even after the project was completed. Innate have provided us with an online presence of the highest quality and ensured that we were looked after every step of the way. If you’re looking for a web design agency that’s right for you then Snug Kitchens has no reservations in recommending Innate and their amazing team.”

Nick McColgan
Director

How we could help you

Do you feel you’ve outgrown your existing brand? Or perhaps a friend initially helped you with an off-the-peg website and logo? If so, then you’ve validated your business like most people do. Here’s the thing — a beginner website without a well considered brand position is like a rumpled suit — it doesn’t mean you’re a bad person, but it gives completely the wrong impression and will negatively affect your business every day that it serves as the gateway for new customers.

If this sounds all too familiar, let’s arrange a consultation in our design studio in Newbury, Berkshire.

We take the time to learn about your ambitions and pitfalls — enabling you to make the best decisions for you and your business. Our strategic offering goes far beyond just graphic design, web design, and logo design. We collaboratively define and build brands to identify and promote the true potential of companies and products. That’s why on boarding us is always an investment, and never a cost.

Start today by arranging a free consultation. We’re existed to help spread the good word about your business.

Project Team

Client
Snug Kitchen

Location
Newbury, Berkshire

Scope
Web Design
Brand Strategy
Copywriting
UI/UX Design
Development

Team
James Collins
Gordon Abbotts
William Coade

And all of our friends at Snug Kitchens

Learn more about our Brand Strategy, Identity Design and Website Design services.

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