Scope of work
Snug are an innovative Kitchen design, build and install company based in Newbury, Berkshire.
During a five-month sprint, we remodelled the strategy, UX, design and messaging, delivering a crisp new website.
The project was initiated after a brief conversation between Innate Creative Director, James Collins and the Snug Kitchens Director, Nick McColgan. Together, they agreed that the entire messaging and structure of the site needed moulding around the customer experience.
At Snug Kitchens, each new assignment is unique enhancing the creative journey taken with customers. From the conception and design phase through to completion, exploring the projects spatial, functional, aesthetic specifications. This unique customer involvement is at the heart of the Snug experience, so we articulated the messaging and site structure from the core of the brand.
More than just a room for cooking the kitchen is the lifeblood of each home. Being the most visited room in the house, the modern kitchen has arguably become the social headquarters — In many cases it’s become the preferred reception room within the home. Our belief is that an ideal kitchen should have an inviting/soulful atmosphere as well as serving as a functional/practical living space with all it amenities. We designed and built our messaging to reflect the practical and aesthetic specifications that each Snug Kitchen custom will discover delivering the right expectations for the right clientele.
Understanding what the Snug brand is and who they are a champion for, helped define the positioning statement of the organisation:
“Innate revitalised our website and completely energised the look and feel of our previously dated web-page. The refreshed user experience that the new site brings to our business is priceless, having the web-page professionally designed and owning a website that you’re proud to show customers is one of the biggest benefits a business can add to its portfolio. We absolutely love the site, and James was happy to be involved in a clear line of communication that stretched even after the project was completed. Innate have provided us with an online presence of the highest quality and ensured that we were looked after every step of the way. If you’re looking for a web design agency that’s right for you then Snug Kitchens has no reservations in recommending Innate and their amazing team.”
Do you feel you’ve outgrown your existing brand and logo? Or perhaps your website is beginning to feel more like a glorified business card… If so, then you’ve gone through the stages of validating your company like most people do. Here’s the thing, a website or any form of design without a compelling brand strategy can give the wrong impression, and could negatively affect your business every day that it serves as the gateway for new customers.
If this sounds familiar, start by receiving actionable advice that you can start using right away by arranging a free consultation with us. We look forward to welcoming you into our Newbury, Berkshire based design studio.
We’ll take the time to learn about your ambitions or foreseeable pitfalls, enabling you to make the best decisions for you and your business. We will collaboratively define and build your brand to identify and promote the true potential for your company or product. Our strategic brand offering goes far beyond typical Graphic Design, Web Design, and Logo Design services. That’s why bringing us on board is always an investment, and never a cost. Start today by arranging a free consultation.
We’re here to help spread the good word about your business.
And all of our friends at Snug Kitchens