Snug Kitchens

Using design to celebrate style & functionality in the kitchen.

Snug is an innovative Kitchen design, build and install company based in Newbury, Berkshire.

During a five-month sprint, we remodelled the strategy, UX, design and messaging, delivering a crisp new website.


Due to the nature of our business, anything is possible. 

The project began after a brief conversation between Innate Creative Director, James Collins and the Snug Kitchens Director, Nick McColgan. Together, they agreed that the entire messaging and structure of the site needed moulding around the customer experience.

At Snug Kitchens, each new assignment is unique, enhancing the creative journey taken with customers and from the conception and design phase through to completion, exploring the project’s spatial, functional, aesthetic specifications. This unique customer involvement is at the heart of the Snug experience, so we articulated the messaging and site structure from the core of the brand.


More than just a room for cooking

Today, the kitchen is the lifeblood of each home. The modern kitchen has arguably become the social headquarters — In many cases, it’s become the preferred reception room within the home. We believe that an ideal kitchen should have an inviting/soulful atmosphere as well as serving as a functional/usable living space with all its amenities. We designed and built our messaging to reflect the technical and aesthetic specifications that each Snug Kitchen custom will discover delivering the right expectations for the right clientele.


Crafting a compelling mission statement with purpose

Understanding what the Snug brand is and who they are a champion for, helped define the positioning statement of the organisation:

We believe the home is defined by its kitchen. Often a hub of activity, where many hours are spent — we feel it’s a place that should have personality and charm as well as being a comfortable and practical space with all its amenities. Imbuing your kitchen with a ‘feel-good’ factor is all-important to us… Our focus is on creating a living space, that’s more than merely a go-to room for cooking and dining. In all instances, Snug Kitchens are for enjoying life and feeling inspired!

What the client said

“Innate revitalised our website and completely energised the look and feel of our previously dated web-page. The refreshed user experience that the new site brings to our business is priceless, having the web-page professionally designed and owning a website that you’re proud to show customers is one of the biggest benefits a business can add to its portfolio. We absolutely love the site, and James was happy to be involved in a clear line of communication that stretched even after the project was completed. Innate has provided us with an online presence of the highest quality and ensured that we were looked after every step of the way. If you’re looking for a web design agency that’s right for you then Snug Kitchens has no reservations in recommending Innate and their amazing team.”

Nick McColgan

How we could help you

Do you feel you’ve outgrown your existing brand and logo? Or perhaps your website is beginning to feel more like a glorified business card. If so, then you’ve gone through the stages of validating your company as most people do. Here’s the thing, a website or any form of design without a compelling brand strategy can give the wrong impression, and could negatively affect your business every day that it serves as the gateway for new customers.

If this sounds familiar, start by receiving actionable advice that you can start using right away by arranging a free consultation with us. We look forward to welcoming you into our Newbury, Berkshire based design studio.

We’ll take the time to learn about your ambitions or foreseeable pitfalls, enabling you to make the best decisions for you and your business. We will collaboratively define and build your brand to identify and promote the true potential for your company or product. Our strategic brand offering goes far beyond typical Graphic Design, Web Design, and Logo Design services. That’s why bringing us on board is always an investment, and never a cost. Start today by arranging a free consultation.

We’re here to help spread the good word about your business.

Next Steps

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Project Team

Snug Kitchen

Newbury, Berkshire

Web Design
Brand Strategy
UI/UX Design

James Collins
Gordon Abbotts
William Coade

And all of our friends at Snug Kitchens

Learn more about our Brand Strategy, Identity Design and Website Design services.