Property Price Advice
Overview
Strategy
Illustration
UX/UI Design
Development
Building digital tools to empower home improvement enthusiasts
Property Price Advice exists with one simple mission. To empower each of their users with information to maximise the value of their home.
— 01
Defining the purpose
To gain further insight into the project, our first aim was to strip the business model back to its bare bones. As a startup, the door was open for us to develop the existing brand further. This enabled us the creative freedom to enhance the business objectives.
Impact by numbers
31%
traffic increase with over 4,000 new users per month
36%
monthly revenue increase
47%
growth in 12 months since our intervention
To ensure brand consistency, we introduced some initial guidelines. The new additions featured a new typeface, lifestyle images, and style tiles. We also added a new vibrant colour scheme. With a range of innovative tools and services on offer, we didn’t see fit to stick to a “traditional” colour scheme. Many leading brands in 2018 have also made use of this recent trend to help update their presence and reach.
During the prototype phase, we felt the lifestyle shots weren’t compelling enough. Although the lifestyle shots were relevant, they simply lacked engagement and felt dated. To fill this void and raise the customer’s profile we created a range of custom illustrations. This granted complete control of the visual messaging while enabling the use of the new colour scheme.
Businesses in 2018 are looking for ways to differentiate themselves more online. And we enhanced the use of custom illustrations and vibrant colour schemes to achieve that.
The styling allows the design, visuals and copy to work in harmony whilst displaying an industry-specific and trusted feel. Immediately identifying the website’s key objectives has not only engaged new users, but it’s also become a platform that welcomes regular visitors to return and explore new ideas.
Not only have we made use of modern design trends to create fluent interfaces, the website clearly enhances the objectives of the business and establishes a rightful place in today’s market. Most importantly, this has enabled traction for the client to grow with confidence.
Return on investment
Traffic levels have increased from 70,000 to over 100,000 unique users per month. This represents a huge uplift for direct users. A better online profile has seen regular visitors not only re-value their properties. But also browse content because they enjoy using the website.
The team now shows a real sense of pride when speaking to potential advertisers and partners. Who in turn, can see the clear benefits of a partnership.
PPA Marketing Manger said;
“I always judge the abilities of a design agency by the quality of their own website, and Studio Innate was modern, eye-catching and really easy to navigate. Director James, thoroughly impressed us when he came in for an initial introductory meeting and I felt confident they were the right agency to deliver our new brand.
I certainly haven’t been disappointed; They’ve worked hard throughout the process to understand our business, understand our needs, and deliver a design that works not only from a visual perspective but in terms of the user journey too. It’s been a huge project to undertake and the team has been responsive and creative with their approach to the design work, and have also been a pleasure to deal with. We’re delighted with our new brand and will be working with Studio Innate for the foreseeable future.”
Melissa Hughes
Marketing Manager
Client
Property Price Advice
Location
Newbury, Berkshire
Scope of work
Strategy
Illustration
UX/UI Design
Development
Team
James Collins
Gordon Abbotts
And all of our friends at Property Price Advice
