Hartwood Oak
Scope of work
Strategy
Messaging
UX
Web Design
Web Development
SEO
Helping the experts in the design and manufacture of oak-framed buildings with a fresh strategy and website design.
Hartwood is operating as one of the UK’s leading oak-framing manufactures based solely on reputation, referrals, and word of mouth.
Online, however, a completely different story was being told. Their hard-earned reputation was being miss-represented by an outdated, unresponsive and characterless website.
— 01
Strategy
Through facilitated discovery sessions we established what distinguishes Hartwood from its competitors and other relatable industries. Working with traditional materials like Oak requires a certain love and passion for the craft. With many modern and ‘quick-to-use’ building materials dominating today’s buildings, we decided to target those passionate about traditional methods with an appreciation for the craftsmanship that goes into each structure.
In a world with so many cheap alternatives readily available, we needed to project what makes using Hartwood unique and desirable. This is where we dig to discover why Hartwood exists and what will drive user behavior.
Brand Pillars
We boiled down the core beliefs of the business to determine the following key pillars
Passionate about oak
A sense of charm, warmth and character other building elements struggle to emulate.
Pride
One of the UK’s leading Oak frame makers
Legacy
Each structure marks its stamp on a landscape
Sustainability
Oak is the right choice for us, our clients, and the environment.
— 02
Tone of voice
This is where we bring the personality of the brand to life to drive business and offer improvements to the lives of the audience.
Messaging examples
“Passion for oak. Joy in our craft. Pride in our legacy.”
“Trust in our knowledge — The people best equipped to plan and design oak framed-buildings are the people that make oak framed-buildings.”
— 03
Website Design and Web Development
This is where everything comes together — the collection of brand strategy to showcase the business credentials, purpose, and beliefs. Being craftsmen, it was important to let the work do the talking using impactful high-end imagery.
Ready to talk?
Do you feel you’ve outgrown your existing brand and logo? Or perhaps your website is beginning to feel more like a glorified business card… If so, then you’ve gone through the stages of validating your company as most people do. Here’s the thing, a website or any form of design without a compelling brand strategy can give the wrong impression, and could negatively affect your business every day that it serves as the gateway for new customers.
If this sounds familiar, start by receiving actionable advice that you can start using right away by arranging a free consultation with us. We look forward to welcoming you into our Newbury, Berkshire based design studio.
We’ll take the time to learn about your ambitions or foreseeable pitfalls, enabling you to make the best decisions for you and your business. We will collaboratively define and build your brand to identify and promote the true potential for your company or product. Our strategic brand offering goes far beyond typical Graphic Design, Web Design, and Logo Design services. That’s why bringing us on board is always an investment, and never a cost. Start today by arranging a free consultation.
We’re here to help spread the good word about your business.
About the Project
Client
Hartwood Oak Buildings
— Experts in the design and manufacture of oak framed buildings
Location
Newbury, Berkshire
Scope
Strategy
Messaging
UX
Web Design
Web Development
SEO (Serach Engine Optimisation)
Team
James Collins
Gordon Abbotts
William Coade
Luke Smith
And all of our friends at Hartwood Oak
Learn more about Web Design and Brand Strategy
