Helping the experts in the design and manufacture of oak-framed buildings with a fresh strategy and website design.

Hartwood are operating as one of the UK’s leading oak-framing manufactures based solely on reputation, referrals and word of mouth.

Online however, a completely different story was being told. Their hard-earned reputation was being miss-represented by an outdated, unresponsive and characterless website.

Strategy

Through facilitated discovery sessions we established what distinguishes Hartwood from their competitors and other relatable industries. Working with a traditional materials like Oak requires a certain love and passion for the craft. With many modern and ‘quick-to-use’ building materials dominating todays buildings, we decided to target those passionate about traditional methods with an appreciation for the craftsmanship that goes into each structure.

In a world with so many cheap alternatives readily available, we needed to project what makes using Hartwood unique and desirable. This is where we dig to discover why Hartwood exist and what will drive user behaviour.

Passionate about oak
A sense of charm, warmth and character other building elements struggle to emulate.

Pride
One of the UK’s leading Oak frame makers

Legacy
Each structure marks its stamp on a landscape

Sustainability 
Oak is the right choice for us, our clients, and the environment.

Tone of voice

This is where we bring the personality of the brand to life to drive business and offer improvements to  the audiences lives.

Messaging examples

“Passion for oak. Joy in our craft. Pride in our legacy.”

“Trust in our knowledge — The people best equipped to plan and design oak framed-buildings are the people that make oak framed-buildings.”

Website Design and Web Development

This is where everything comes together — the collection of brand strategy to showcase the business credentials, purpose and beliefs. Being craftsmen it was important to let the work do the talking using impactful high-end imagery.

Do you feel you’ve outgrown your existing brand? Or perhaps a friend initially helped you with an off-the-peg website and logo? However, a beginner website is like a rumpled suit — it doesn’t mean you’re a bad person, but it gives completely the wrong impression and will negatively affect your business every day that it serves as the gateway for new customers. If this sounds all too familiar, let’s arrange a consultation in our design studio in Newbury, Berkshire.

We take the time to learn about your ambitions and pitfalls — enabling you to make the best decisions for you and your business. Our strategic offering goes far beyond just graphic design, web design, and logo design. We collaboratively define and build brands to identify and promote the true potential of companies and products. That’s why on boarding us is always an investment, and never a cost. Start today by arranging a free consultation. We’re existed to help spread the good word about your business.

Discuss a project with us

About the Project

Client
Hartwood Oak Buildings
— Experts in the design and manufacture of oak framed buildings

Location
Newbury, Berkshire

Scope
Strategy
Messaging
UX
Web Design
Web Development
SEO (Serach Engine Optimisation)

Team
James Collins
Gordon Abbotts
William Coade
Luke Smith

And all of our friends at Hartwood Oak

Learn more about Web Design and Brand Strategy

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