About the Client: Deadmau5, a renowned Canadian electronic music producer, boasts over 5 million monthly listeners on Spotify. Known for his innovative contributions to the house genre and other forms of electronic music, Deadmau5 has been instrumental in elevating electronic music to its current prominence in North America.

About the Project: Studio Innate was commissioned to design a series of graphics for Deadmau5’s “Retrospective” 20-year anniversary tour. Additionally, we created exclusive collaboration garments, including hoodies, T-shirts, hats, and secret NFTs, for various exclusive pop-ups. This project showcased our ability to blend artistic creativity with commercial appeal, celebrating Deadmau5’s legacy while engaging his dedicated fanbase.