Website design and branding for an online nursery decor company.

Here is a story about a soon to be Mum & Dad preparing to design a magical nursery to welcome their baby home to for the first time. Amidst the excitement, it was a challenge finding ways to add a luxurious personal touch.

After much searching, the now heavily pregnant Mum bought a sewing machine and set out to make a personalised and luxurious nursery for the arrival of their baby. And thus, Bablets was born.

Bablets enlisted Studio Innate to create the brand identity along with a fully optimised e-commerce website.

The branding was developed to reflect the handcrafted nature and core values of the business.

The e-commerce website grants users the ability to customise their selections before successfully adding them to cart while allowing the site administrators to collate the orders effectively.

If you’re a local business looking to push your branding to the next level or build a brand-new website to reflect your business effectively, get in touch to arrange a free consultation.

Free consultation


Newbury, Berkshire

Scope of project
UX/UI Design

James Collins
Layla Brook